Dave
— Full transformation · 18+ months
Phase
Full recomp
OWCApply for coachingOpens Instagram — DM “COACHING”
Ollie Wildman Coaching — 1:1 Online Physique Coaching for Busy People / Est. 2024
Coaching for people who train, or want to start. And actually look like it.
1:1 online coaching for busy people, men and women, who've built everything except the physique underneath it. A proper system you can trust, set up for the life you actually have, and one you'll eventually be able to run yourself.
03
Phases
05
Pillars
1:1
Online, app-based
The Built For Life Blueprint.
Lean & Strong Protocol— 01•
Metabolic Rebuild— 02•
Lean Gains Protocol— 03•
Built for Life — the method— ★•
Lean & Strong Protocol— 01•
Metabolic Rebuild— 02•
Lean Gains Protocol— 03•
Built for Life — the method— ★•
Lean & Strong Protocol— 01•
Metabolic Rebuild— 02•
Lean Gains Protocol— 03•
Built for Life — the method— ★•
01 — Who this is for
Built for people who figure things out.
So most of the people I work with are in their 30s or 40s, men and women, with a busy job and probably a family. They've optimised the rest of their life, the work, the money, the sleep, but fitness keeps slipping through the gap and they're a bit fed up of it not sticking.
- — A
You know the principles. The execution is where it falls over.
You've read the books, tracked macros for a few weeks, tried the routines. The knowledge is there, the system around it isn't, and that's really the gap we're closing.
- — B
You don't want fitness to take over your life.
You want to look lean, strong and capable, without living in the gym or turning down dinners and weekends to do it. The whole idea is that it fits around the life you've already built.
- — C
You'd rather not say it, but the mirror bothers you.
There's a quiet gap between how you see yourself in your head and how you actually look back at you, and honestly that's usually the real reason people reach out. Nothing wrong with that.
- — D
You want to learn it, not just be told what to do.
You don't need motivating. You need a system you actually trust, run properly by someone who can hand it over to you so you're not relying on a coach forever.
02 — Results
The results we consistently deliver.
Real OWC clients, men and women, real changes, shared with permission. You can get a serious result inside the first 12 weeks, but a full transformation is a longer game, measured in years rather than weeks.
— Men's results
For the lads
Ricky
— Full transformation · long-term
Phase
Full recomp
Logan
— Lean & Strong · metabolic rebuild → lean gains
Phase
Lean gains
Sam
— 12-week fat loss · now in metabolic rebuild
First 12 weeks
Fat loss
Nick
— 12-week fat loss · now in metabolic rebuild
First 12 weeks
Fat loss
Alex
— 12-week fat loss · now in lean building
First 12 weeks
Fat loss
— Women's results
For the ladies
Taylor
— Training consistently but stuck and frustrated. We simplified the whole thing, showed her exactly what would work and why. Built muscle, dropped the bodyfat she wanted gone.
12 weeks
Muscle & lean
Holly
— 12 weeks of fat loss, down 8kg, building muscle and strength along the way. Now in full control of her body composition.
12 weeks
-8kg & lean
Holly
— Same 12 weeks, back view. Shape, tone and strength, not just a smaller number on the scales.
12 weeks
-8kg & lean
Ashley
— Lifted for years but never looked the part. Joined OWC and finally learnt how to actually see the results show up.
26 weeks
Full recomp
Izzy
— Trained for ages but couldn't crack the results on her own. Finished her time with us as the fittest, strongest and happiest she's ever been with her figure.
Phase
Strong & lean
Joce
— Full time mum and nurse. Her day-to-day routine kept getting in the way. We built a structure around her life and the real results followed.
16 weeks
-11kg
Katie
— Eating well but her body wasn't reflecting the effort. Once the structure clicked alongside her training, the results finally followed.
12 weeks
-5kg & toned
Katie
— Same 12 weeks, back view. Same structure doing the work in the background.
12 weeks
-5kg & toned
03 — In their words
What our clients say.
— Video testimonials
Ricky— 0:45
Ricky went through a full body recomposition working with OWC.
Dave— 2:14
Dave went from overweight, unfit and unable to stay consistent — juggling a busy job and family life he couldn't get to where he wanted on his own. Fast forward to now: the strongest, fittest and healthiest he's ever been in his early 40s. Reckons he'd beat the 20-year-old version of himself all day.
Sam— 3:02
Sam went from confused and inconsistent to being the leanest, strongest and healthiest version of himself at 41.
Arran— 1:48
Arran was brand new to the gym — skinny fat and had never built muscle before. After 16 weeks with OWC he built more muscle than he's ever had before, plus an insane amount of strength to go with it. He now feels in complete control of his nutrition and physique.
Jake— 2:36
Jake went from skinny fat, inconsistent and confused about how to get results around a busy schedule to lean, shredded, athletic and stronger than ever in just 16 weeks.
Alberto— 2:20
Alberto lost 15kg in just 16 weeks, built considerable strength and muscle, and regained his confidence.
— Straight from the messages
— Featured client story
Before working with Ollie I was training pretty consistently and had a decent base, but I'd hit a bit of a plateau. I'd worked with another coach before and didn't really trust the direction or reasoning behind things, so it started to feel like I was just ticking boxes.
At a certain point I realised I wasn't actually learning anything I could take forward on my own. I needed better direction and someone who could explain what was going on and how to structure things myself. I worked with Ollie over 6 months to get my head around how he sets things up, then run with it on my own.
Since then, the main difference is I have a much deeper understanding of what I'm doing. I've definitely made progress, but more importantly I know why things are set up the way they are, which gives everything more purpose and focus.
I'd recommend him to anyone, but especially if you're starting out. Would've saved a lot of time if I'd just done that from the beginning. If you're on the fence, it's worth it just for the understanding you get out of it.
Conor
6 months · method handover · full self-direction
★★★★★
“Finally broke the all-or-nothing pattern I'd been stuck in for years. I actually look forward to training now, and it fits around the kids without taking over.”
Hannah
34 · UK · Mum of two
“The reverse diet phase honestly blew my mind. I ate more and still held the result. Wish I'd done this years ago.”
Matt
31 · UK · Sales Manager
“I'd tried programmes that talked at women in this patronising way. Ollie just coached me the same as anyone else, around shift work, and I'm the strongest I've been.”
Steph
38 · UK · Nurse
04 — The method
The Built for Life Blueprint.
Three phases that run in order. It's not a diet and not a one-off programme, it's a proper system that takes you from where you are now to a body you can actually hold for the rest of your life without thinking about it too much.
Phase 01 / Entry point
Lean & Strong
Strip fat. Keep the muscle.
Structured training paired with a sensible deficit, so we get you leaner without crashing it. More importantly, we build the habits underneath so the result actually holds when you stop dieting.
Typical window — 12–20 weeks
Phase 02 / The bridge
Metabolic Rebuild
The phase most coaches skip.
After the cut we bring calories back up, strategically. We repair the metabolism, lift the diet fatigue, and put you in a position where the result holds instead of bouncing straight back the second life gets busy.
Typical window — 6–10 weeks
Phase 03 / The build
Lean Gains
Size and shape, without losing the edge.
Metabolism recovered, habits locked in, now we add size in a controlled surplus. Because the foundation is there, you build muscle while staying relatively lean, rather than just chasing the scale.
Typical window — 16–24 weeks
05 — The system, laid out
Six pillars, all running.
A plan-and-go PT will usually give you one or two of these. We run all six, because that's basically what produces a result that actually holds long term.
01
Time-Efficient Training System™
Properly individualised programming built around the schedule you already have. Progressive overload, sensible volume, exercise selection that actually moves you forward, all delivered through Trainerize so you can get the work done in 3 to 5 sessions a week without living in the gym.
02
Nutrition Intelligence Framework™
The thinking behind every calorie and macro decision, so you stop guessing and start understanding. The point is that your food choices hold up whether you're at home, at a work dinner or somewhere on the other side of the world.
03
Real-Life Nutrition Playbook™
The framework actually applied. Protocols for eating out, travel, weekends and busy social weeks, so you can stay on track without refusing dinners or spending a Saturday weighing rice.
04
Precision Performance Support™
Proper weekly written check-ins, direct coach access and real human coaching. Your data gets reviewed properly, adjustments get made on purpose, and there's someone in your corner who actually notices when you start to drift.
05
Identity-Driven Discipline Method™
Probably the pillar most coaches don't really consider. We shift how you see yourself, from someone who can't stick to diets to someone who just lives this way, because that identity shift is what makes the result actually permanent.
06
Education Advantage System™
A clear roadmap of what happens and when, so you know how long each phase takes, what to expect, and the reasoning behind it. You stop chasing and start executing, because the path is mapped out and the timeline is honest.
06 — What you actually get
The full kit.
Everything from day one. One app, one coach, one plan, with a real human behind it keeping you on track. We deliver the whole thing end to end.
Individualised training programme
Built around your schedule, equipment and current level. Delivered inside Trainerize with proper demos, tempos and notes.
— via TrainerizeBespoke nutrition plan
Calorie and macro targets built to fit real life, with eating out, travel and weekends factored in from the start.
— flexibleWeekly written check-ins
Every week, properly reviewed and personally responded to. This is where the adjustments actually live.
— weeklyDirect coach access
WhatsApp or in-app messaging when you need it. Not a ticket system, an actual human coach.
— directEducation library & principles
The reasoning behind every decision, so you can eventually run this without me.
— unlimitedFull method, all three phases
Lean & Strong, then Metabolic Rebuild, then Lean Gains. Not just a cut, not just a bulk, the full thing.
— end-to-end
07 — Meet the team
Real coaches, not algorithms.
Coaching here is delivered 1:1 by qualified human coaches, so every check-in, every adjustment and every conversation is with a real person who actually knows you and what you're working on.
Ollie Wildman
Founder & Head Coach
BSc Sport & Exercise Science from the University of Birmingham. 8+ years coaching clients, men and women. Built the Built for Life method and oversees every client.
▶ Hit play — meet Coach Jalen
Jalen Wilson
Senior Coach
Qualified strength and nutrition coach. Runs 1:1 client progression day to day, with a real focus on sustainable physique transformation.
Joseph Fogliani
Senior Coach
Qualified coach focused on long-term sustainability, client education and the identity side of things that makes results actually stick.
Every check-in, every adjustment, every conversation, with a real human.
08 — About Ollie
Been in the corporate job. Made it work anyway.
Seven years in corporate IT recruitment in Manchester and London. Long hours, big nights, eating out four times a week. And somehow, through all of it, I kept the physique and the training, basically because I'd built a system that fit around how I actually lived.
Before that, sport and exercise science at Birmingham, a season in the mountains, then years of travelling, still lean and still training. The method wasn't designed on a spreadsheet, it was pressure-tested on my own life for over a decade.
Now I hand it to the people who've been roughly where I was, busy, capable everywhere except the gym, men and women alike. My job is to get them to the other side and then out the door living it without me, and that's really what OWC is.
Qualification
BSc Sport & Exercise Science
University
Birmingham
Coaching
8+ years
10 — FAQ
Before you apply.
The most common ones. If yours isn't in here, we'll get to it on the application call.
Honestly, anyone who's busy, capable, and a bit fed up that fitness is the one thing they haven't quite cracked. Mostly people in their 30s and 40s, men and women, who've tried a few things before, gym phases, diets, maybe a coach, and just haven't made it stick long term. If that sounds like you, you're in the right place.
All the coaching here is 1:1 with a real human, not an app spitting out a plan. The team is me (Ollie), Jalen and Joseph, and every check-in, every adjustment, every conversation goes through one of us. So no AI coaching, no automated replies, that sort of thing.
Three months is the minimum, basically because anything less isn't really honest. You can't properly run the full method in 8 weeks. Most clients end up staying 6 to 12 months so we can work through the Lean & Strong, then Metabolic Rebuild, then Lean Gains sequence properly.
It's a standard commercial coaching agreement, nothing weird. The minimum block is 3 months because the method genuinely needs that time to run, and everything is documented clearly before you commit anything. You get the full contract via DocuSign before any payment so you can read every clause.
No, and honestly you don't need to. The programming is built to be efficient, so typically 3 to 5 sessions a week depending on your schedule and what we're going for. We build it around the life you actually have, not the one you'd need to clear for fitness.
Trainerize. So your programme, the exercise demos, check-ins, nutrition targets and messaging all sit in one place. Clean delivery, nothing cobbled together.
Ollie Wildman Coaching LLC is a registered business in the UAE. Contracts go through DocuSign, payments through Stripe under standard merchant terms. We've worked with 500+ clients, men and women, across the UK, USA, Australia, New Zealand and Canada. You can verify all of it at instagram.com/olliewildman, on LinkedIn, or by emailing hello@olliewildmancoaching.com.
Usually because you got a plan, not a system, and nobody actually taught you the why behind any of it. We run all six pillars, including the education and the identity side, so you finish coaching able to run this yourself. The goal is independence, not you needing me forever.
Yes, and honestly I expect you to. A method that only works when life is perfect isn't really a method. We build protocols for weekends, travel and social weeks so you can live normally and still make progress.
You just need to message me on Instagram that you're interested. We'll have a quick chat about how we can help, then we'll jump on a call to see if we're a good fit.
— Apply for coaching
Stop researching. Start running the system.
Drop me a message on Instagram with “COACHING” and we'll have a chat about where you're at. If we're a fit, brilliant. If we're not, I'll point you somewhere that is. No pressure either way, mate.